In this episode, we’re joined by Liam Young, founder of Harper, a technology startup that helps retailers deliver in-store experiences to their online customers. Listen as Liam explores the origin of his company and the hurdles he faced during COVID-19, a tiring time for any business.
But there’s triumph despite the challenges, and Liam expands on how he pivoted from a marketplace to adding value to merchandisers and retailers as a B2B2C company during the pandemic.
Key talking points
Liam’s career backgroundÂ
How he effectively sold his product to merchants
What’s next for Harper from a growth perspective
His plans for expanding Harper to additional markets
What advice he’d give to people looking to get investments in their company
Harper’s target personas and how they influence product decisions
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