After 231 episodes, Morgan is finally tackling a topic she gets asked about constantly: how to actually run a witchy business. Thirteen years of Inked Goddess Creations, a brick-and-mortar store before that, and more lessons learned the hard way than she can count, all poured into one very honest episode.
Morgan covers when to start (hint: the timing you're waiting for doesn't exist), how to research your competition without losing yourself to it, and who you actually need to hire versus what you can DIY. Then she gets into her pet peeves, the stuff that makes her want to bang her head against a wall when she sees other witchy businesses doing it. Photos, ingredients, sizing, word salad marketing, and one grammar mistake in particular that drives her up the wall.
She also breaks down the four business pricing models every shop owner falls into, whether they realize it or not, gives her real take on social media and why followers are not the flex people think they are, and shares two customer stories that taught her the hard way that the customer is not always right.
This one runs long because Morgan had a lot to say. If you've ever thought about starting a spiritual or witchy business, or you're in the middle of running one and wondering if you're doing it right, this episode is for you.
New episodes drop every Wednesday.
Paid Patreon members' exclusive bonus content this week: Morgan answers the most common business questions she's gotten over 13 years of running Inked Goddess Creations.
Consider joining Morgan's Inked Spirit Coven to deepen your magickal practice and connect with a supportive community. For more information, head to https://inkedspirit.com.
