Culture isn't built in a kickoff meeting or a mission statement, it's built in what leaders repeat when nobody's watching.


In this solo episode, host Dustin Odham explores how the small behaviors leaders notice, encourage, or allow each day ultimately shape the culture their people experience. Drawing on the story of a broken thread on a 19th-century weaving loom, Dustin explores why excitement fades but repetition sticks.

Dustin shares new research connecting school leadership to teacher retention, breaks down See, Do, Get through the lens of Leader in Me, and leaves school and district leaders with three questions to bring back to their own teams this month.

Read the research Dustin references: Teacher Turnover in the United States: Who Moves, Who Leaves, and Why (Learning Policy Institute, 2026):

https://learningpolicyinstitute.org/product/teacher-turnover-united-states-report

Host: Dustin Odham

Timestamps: 

00:00 The thing you've stopped noticing

02:16 Good intentions and matching t-shirts

03:31 Where culture actually gets built

04:29 What culture really is

06:00 The story of a loom

07:17 Every school has broken threads

08:55 What the research says about leadership

09:58 See, do, get

12:49 Model it, notice it, repeat it

15:29 Three questions for your team

16:49 To the exhausted leader listening

18:59 What are we repeating

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