Learn about the challenges of studying work ethnographically with Gretta Corporaal (University of Oxford). Gretta has researched cross-boundary collaboration and, more recently, how some of the world’s largest corporations adopt online platforms to hire and manage specialists and the work involved in designing these platforms.
During the conversation with Ruthanne and Pedro, Gretta reflected on some tactics to study work which today is increasingly happening online and geographically distributed, and the importance of in-depth qualitative research on digital technologies and AI in and around organizations to offer more nuanced views on the changing nature of work in the digital gig economy.
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