This week, Sorella Apothecary co-founders Danielle Munley and Emily Sindlinger return to the show — Danielle bringing her entertainment-industry marketing background from E! and NBC, and Emily bringing nearly two decades of spa expertise from building Lime Spa into a five-room operation. In this follow-up to their origin-story episode, they dig into how Sorella has grown a partner base that acts more like a community than a customer list, and why putting partners first through education, connection, and a "community over competition" mindset has shaped every decision they've made. They also look ahead to this fall's lineup, including the new Melt Away Cleansing Ritual, holiday gifting, and a hint at a reworked rewards program for wholesale partners. Tune in for the honest, behind-the-scenes look at building a beauty brand around relationships — then check back in this September to see what Sorella has in store.
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