Owning A Discover Strength Franchise: Behind The Scenes With Real Owners

What is it really like to own and operate a Discover Strength studio?

In this episode, Discover Strength CEO Luke Carlson is joined by two Discover Strength franchise owners at very different points in their journeys: Jim, who opened his first studio in Flemington, New Jersey, just six months ago, and Maddie, who started as a Discover Strength intern in 2014 and now owns multiple studios in Minnesota and Wisconsin.

Together, they provide a behind-the-scenes look at franchise ownership—from choosing a location and building a team to generating referrals, delivering exceptional customer service, and learning how to lead and manage a growing business. Maddie shares what she has learned while scaling from one studio to multiple locations, while Jim offers an honest perspective on the challenges of launching Discover Strength in a brand-new market.

Luke, Maddie, and Jim also discuss Discover Strength’s three obsessions: the workout, customer service, and leadership and management; the role of corporate support; what has been harder than expected; the most rewarding aspects of ownership; and what makes someone a great—or not-so-great—franchise owner.

The conversation offers an inside look at what it takes to build a Discover Strength business while staying obsessed with the things that matter most.

Discover Strength offers free Introductory Workouts at any location across the United States. You can schedule your free Introductory Workout HERE !