Can you really scale a purpose-driven business or is it just a nice idea?
In this episode of Billion Dollar Purpose, I sit down with Zineb Leghzaoui, founder of Distribio and Green Village, and president of Maroc Bio, who built the organic market in Morocco from scratch in a market that didn’t even exist.
She proves that you can scale a business with purpose, create impact, and grow sustainably without sacrificing your values.
If you're a founder, CEO, or entrepreneur trying to scale without burning out or losing your mission, this conversation will challenge your beliefs.
From this interview, you will learn:
How she created the organic market in Morocco from zero
Why conviction and purpose matter more than market validation
How she scaled a niche business despite 8 years of losses
Why education of the market (the “why”) is key to growth
How purpose drives resilience and long-term scaling
About the guest:
Zineb Leghzaoui is the founder of Distribio and Green Village, and a pioneer of the organic industry in Morocco. She has spent over a decade building a purpose-driven business that is now scaling rapidly while staying true to its mission.
Website: https://www.greenvillage.ma/
Instagram: @greenvillagemaroc / @distribiomaroc
Dans cet épisode du podcast Billion Dollar Purpose, je reçois Zineb Rzaoui, fondatrice de Distribio et Green Village, qui a créé le marché du bio au Maroc à partir de zéro.
Elle partage comment elle a réussi à scaler un business avec du sens, déconstruire les croyances limitantes, et construire une entreprise à impact sans compromettre ses valeurs.
Cet épisode est en français
