In this episode we talk with Anna Modin, CRO at Stratsys, a Nordic SaaS company helping organisations create clarity, reduce risk, and turn strategy into action across compliance, governance, risk and strategy execution.
Anna has been part of Stratsys’ journey for 16 years, moving from individual sales into leading the full revenue engine. She shares what it actually takes to go from sales-led growth to a more scalable SaaS model — and why one of the hardest parts is daring to stop doing things that still bring in revenue.
We talk about culture, land-and-expand, team-based incentives, profitability, tech stack, and why clarity in GTM is not optional when you want to scale.
✨ Key takeaways:
Daring to prioritize is one of the hardest — and most important — parts of scaling
You can’t build a scalable SaaS company if you keep chasing every possible deal
Land-and-expand has been key to Stratsys’ growth in the private sector
Team-based incentives can help when the company needs to move fast and shift focus
Culture is not an internal “nice to have” — it shows up in sales, trust, customer relationships and revenue
Efficiency matters: Stratsys went from 800K to 1.8M SEK ARR per FTE by working smarter
You’re never done — the market changes, and the company needs to keep reshaping itself
🎧 Tune in for an honest conversation about scaling SaaS, building a strong revenue culture, and why growth often starts with deciding what not to do.
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