Heidi Saas: data as a valuable asset, US consumers vs. data brokers

Attorney Heidi Saas (CIPP/US) has over twenty years of experience in consumer rights, eight years in data privacy, and five years of ethical AI and governance experience. Her projects currently involve working with CEOs, CTOs, CISOs, DPOs, and CMOs of companies in various industries on regulatory strategy, privacy program designs, risk management, implementation, and monetization of data assets within their privacy ecosystems. She also works with businesses to provide ethical AI advisory, and pre-audit consulting services, as well as regulatory compliance, legal consulting, and public speaking events.

References:

*What is a “data broker” under California law (CCPA as amended by CPRA)? A business that knowingly collects and sells the personal information of consumers with whom it does not have a direct relationship (thresholds: $25m revenue, 100k+ consumers/households, 50% of revenue originating from such selling or sharing of personal info).

* Heidi Saas on LinkedIn

* Tom Kemp (CalPrivacy): on the SECURE Data Act, CCPA whistleblowers, DROP, and AB 566 (Masters of Privacy, May 2026)

* Build a privacy program on TODO.LAW (DPO Central)

* Upcoming CIPT at DPO School (October 19th-20th, 2026)

* Heidi Saas: AI compliance for MarTech vendors and data controllers (Masters of Privacy, September 2024).

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