My website looked like crap for seventeen years, and the business still did fine. Meanwhile I've watched people work three months on an offer, get two business coaches to sign off on it, and barely sell a thing. It took me most of my career to figure out that polish was never the problem. The offer either addresses something hot in the market or it doesn't, and your market is just the buying patterns of the people you can actually reach.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Podden och tillhörande omslagsbild på den här sidan tillhör George Kao. Innehållet i podden är skapat av George Kao och inte av, eller tillsammans med, Poddtoppen.