Treats (often called “tweets”)
⚠️ Timing is critical Your dog associates the reward with whatever behavior occurred within the last three seconds. If the reward is late—or mistimed—you may accidentally reinforce the wrong behavior.
Reward the behavior you want while it’s happening or immediately after.
4. Set Clear Boundaries—and Be Consistent Every Time
Dogs thrive on predictability. Inconsistent boundaries create confusion and anxiety, which fuels reactivity.
Doug shared a real-world example with his senior dog, George. When George becomes overstimulated and spins wildly instead of entering calmly, Doug:
Only when George enters calmly does he receive praise or treats.
The lesson?
Calm behavior unlocks rewards. Excitement pauses progress.
Consistency teaches dogs cause and effect: “When I do this, good things happen.”
Why This Approach Works (Trust & Expertise)
Doug Wagner and Ron Soulsrude bring years of hands-on experience working with dogs and pet owners through Petland Iowa City. Their methods align with modern veterinary and behavioral science, emphasizing humane, reward-based training proven to reduce fear and aggression.
This isn’t theory—it’s real-world application backed by:
Consistent, repeatable results
Visit Petland Iowa City
📍 Located at the Marketplace on Muscatine Road, Iowa City
Store Hours:
📞 Phone: 319-351-9451
🌐 Website: petlandiowacity.com