The 5 Types of Charisma

Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance.

Last week, we split the atom between charisma and influence — how one gets you in the room, but the other moves it.

This week, we go deeper. Because when someone calls a person “charismatic,” they rarely ask: what kind?

Charisma isn’t a personality. It’s a lever — and there’s more than one way to pull it.

In this episode, Amanda breaks down the five types of charisma that show up across industries and leaders — plus how to identify which one you naturally use, and when to switch gears.

 You’ll learn:

• The difference between High Conviction and Authentic charisma

• Why Disarming Humor works better than trying to be funny

• How Empathetic charisma drives influence one conversation at a time

• What makes Energetic charisma contagious (and what kills it)

• How to use charisma as a channel — not a mask

🕒 Timestamps:
00:00 – Intro: Charisma vs Influence
01:32 – The myth of “born charisma”
02:40 – Type 1: High Conviction
04:25 – Type 2: Authentic
06:00 – Type 3: Disarming Humor
07:40 – Type 4: Empathetic
09:10 – Type 5: Energetic
11:00 – How to use your charisma intentionally
12:30 – The Unspoken Layer: From performance to power
13:30 – Coming Next: The Trust Gap — Why Being Smart Isn’t Enough

📩 Subscribe to Amanda’s Playbook:
https://www.amandarussell.co/newsletter/— for weekly strategy and insight drops.

📺 Watch the full video version:
https://youtu.be/lTlVW3sfNTs?si=Q44hFDLrxePAFvGm

🧠 Read the full blog post:
https://www.amandarussell.co/the-5-types-of-charisma-and-how-to-use-yours-without-losing-yourself/

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