This week’s guest is Val Haller, Founder and Co-producer of Winnetka Music Festival, a local Chicago music fest celebrating its 10th Anniversary. The festival takes place this week, June 19-20 and features a stellar lineup with headliners Father John Misty, Trombone Shorty, Grace Potter and Futurebirds among other fantastic acts.
Throughout her career in music, Val has embodied a vibrant can-do spirit. She founded Val's List in 2007 which seeks to connect “busy adults” with new music from emerging artists. It uncovered a wonderful niche of music lovers who were looking for something new— and it was a massive success! She then morphed her passion into Living Room shows, which then ultimately became one of the most successful local Chicago festivals when she founded Winnetka Music Festival in 2017. Now partnered with Space Evanston, Val continues to foster emerging young artists and to that end, Val has founded the Just Listen Foundation to lend financial support to young touring artists.
Val’s passion, enthusiasm, drive and commitment is truly inspiring. She talks to me about the key moments along the way, and what the future holds. I loved learning more about Val, and you will learn a ton from her experience and unique perspective on the music world.
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Chapters:
00:00 - Episode intro with Host Josh Rosenberg
05:00 - Val's early career and motivation behind Val's List
10:00 - Impact of industry analysis and media features
11:00 - Transition from playlisting to live events
15:00 - Building community through house concerts
20:00 - Collaborations with booking agents and brands
25:00 - Insights on festival development and partnerships
30:00 - Logistical challenges and audience engagement strategies
35:00 - The inception and evolution of the Winnetka Music Festival
40:00 - Success stories of artists who grew through the festival
45:00 - The festival's setting, logistics, and community impact
50:00 - Safety, ticketing, and operational lessons learned
55:00 - Future plans including foundation and expanding support for artists
01:02:00 - Final thoughts on connecting artists and audiences through community events
01:06:00 - Closing remarks and thanks
01:08:08 - Episode wrap-up with Host Josh Rosenberg
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Roadcase theme music: "Eugene (Instrumental)" by Waltzer
