Filling the NDC shelf with what customers want with Tamur Goudarzi Pour

Accelya CEO, Jim Davidson, completes this Titans of the Industry series of Airline Voice Radio, where he has been engaging with airline leaders from across the globe.

In this latest episode, Jim talks to Tamur Goudarzi Pour, Chief Commercial Officer at Swiss International Air Lines and Senior Vice President for Channel Management at the Lufthansa Group. Tamur speaks to the necessary transformation journey for Lufthansa Group and the industry, where he notes that the path doesn’t just require NDC. Transformation needs to play out across the value chain, from search and inspiration up to fulfillment. Drawing from a Middle Eastern proverb, he notes that industry transformation will be “only as fast as the slowest camel”. 

At Lufthansa, Tamur tells us that the group isn’t resting on its laurels, with a whopping 75% of its customers already having a digital booking experience. The airline group is looking to the B2B sector to achieve 100%. 

“How can we prepare for the future and at the same time we have to make decisions now? So actually, we are doubling down on NDC. We're doubling down on the whole offer and order question”, Tamur Goudarzi Pour, Chief Commercial Officer at Swiss International Air Lines and Senior Vice President for Channel Management at the Lufthansa Group. 

In this episode, you’ll hear that:

• The airline is strengthening its offer and order strategy to prepare for the future.
• Airlines need an offer and order vision to do retailing the modern way in the interest of the customer.
• The industry needs to collaborate  to show that this is not just a vision but that real customer benefits are on the way.

This was the last episode in the special series of Airline Voice Radio. We have a few more surprises up our sleeves, so stay tuned, and we´ll be back very soon.