Most agency owners think of account management as an expense. Taylor McMaster sits down with Sarah De Haas (Sales & Business Development) and Tiffany Molloy (Director of Operations) at DOT & Company for an honest conversation about why agency owners keep stalling on hiring client account management support, even when they know it is the right move, and what finally changes their minds.
If you have been waiting for one more client, one more month, or one more reason to bring in an account manager, this episode will show you exactly what that delay is actually costing your agency.
What you will learn in this episode:
Why waiting for one more client before hiring a CAM is the trap that keeps agency owners stuck
How building your agency around yourself instead of a process is the riskiest thing you can do for client retention
Why account management is a growth lever, not overhead, and how it protects your most important revenue
What happens to client relationships when an in-house account manager leaves and how to protect against it
The aha moment most agency owners have six months after finally hiring a CAM
🎙️ The Happy Clients Podcast is brought to you by DOT & Company, fractional Client Account Managers for digital marketing agencies.
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