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We speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports.

Also hear:
• why downloads fail as a reliable metric for advertisers and creators
• the AMP Accord goal of standard definitions across podcast audio and video
• the shorthand test for a podcast: “If it works with your eyes closed”
• the proposed “play” standard at 30 consecutive seconds and why qualifiers get messy
• exposure metrics and the practical limits of privacy and platform cooperation
• attribution improvements through verified exposure and control groups
• why podcast apps may need revenue share to provide better consumption data
• ad-skipping apps like Podtastic and why they are hard to block
• Edison’s UK data showing YouTube overtaking Spotify for weekly podcast listeners
• smart TV adoption and what it means for podcast discovery and viewing
• AI audiobook narration research and how bias shifts after disclosure
• industry notes on Acast performance plus awards, events, and tooling

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