Podcast ad revenue is increasing

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James is back from Europe; and we chat about why podcast ad spend is rising. Plus...

• Libsyn RSS namespace for ad slot availability and why it feels odd in public feeds 
• Goalhanger’s newsletter strategy as a membership product and audience data hub 
• smart TV growth for podcast consumption and why smart speakers still fail discovery 
• Canadian in car listening data plus listener resistance to AI hosts 
• AI agents clipping shows, MCP servers, and how micropayments could change access 
• blocking scrapers with WAF rules and the limits of user agent based controls 
• Spotify audiobooks expansion and the attention competition inside major apps 
• human written certification for books and the wider provenance problem 
• bot driven streaming fraud as a warning for future podcast monetisation 
• app and hosting updates including transcripts, video tools, and evolving person tags 

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