Why are newsletters growing? Why are podcasts continuing to thrive? Why are people spending 20 minutes reading a LinkedIn article or listening to an hour-long conversation when we're constantly told that attention is disappearing?
The answer reveals something important about communication in 2026. Because while attention may be fragmented, our appetite for depth hasn't disappeared. In fact, I would argue that it's becoming more valuable than ever.
One of the things I've been thinking about a lot lately is the contradiction at the heart of communication today. People scroll faster than ever. Content is shorter. Videos need to hook us in the first few seconds. Every platform seems to reward speed, immediacy, and constant novelty.
Yet, at the same time, some of the most successful content right now is long-form. Podcasts are thriving. Newsletters are growing. Thoughtful LinkedIn articles are being shared. People are still reading books. They're still listening to hour-long conversations. They're still investing time in ideas that matter.
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