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Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales.
Today we're going to go through:
- What contractors get wrong about scaling from 1 to 10 million,
- How to use referrals and reviews to supercharge sales,
- And how to deliver world-class services that customers love, at scale.
Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years.
She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving.
00:00-Intro
04:59-Service vs experience
06:25-Creating wow moments
11:57-Negative customer experiences
15:00-Systemizing customer experience
23:02-Driving five-star reviews
32:55-Generating customer referrals
40:37-Insights on coaching
