What actually determines whether your newsletter reaches the inbox or quietly disappears into spam?
In this episode of Send & Grow 2.0, Hunter Kallay sits down with LB Blair, an email business and technology expert who has worked with some of the world's biggest email senders.
LB breaks down the often-misunderstood world of email deliverability, from sender reputation and list hygiene to infrastructure, authentication, traffic patterns, and the spam filters deciding whether your email gets through.
They also talk about some of the worst deliverability advice floating around online, why open rates don't tell the whole story, how AI is changing the spam ecosystem, and what newsletter operators can actually do to protect their lists.
If you send email, deliverability isn't something you can afford to ignore.
Subscribe to Send & Grow 2.0 for more conversations with the people building, growing, and powering the newsletter industry.
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