What does the commercial cow that actually pays her way look like? Trey Patterson (Padlock Ranch) and John Maddox (Maddux Cattle Company) join us to discuss building a cow for the long haul—balancing fertility, genetics, management and production without losing sight of profitability. We’ll look at why maximizing performance isn’t always the answer, the value of heterosis, and how to build a cow that fits your environment and your operation.
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