Cattle markets are strong… but are producers truly managing risk, margins, and marketing decisions — or simply reacting to the market around them?

This week Abby Greiman of Ever.Ag joins us for a practical conversation on cattle marketing, breakevens, risk management, and why surviving cattle cycles often isn’t about swinging for the fences. We discuss understanding your costs, putting a marketing plan in place, and utilizing tools that can help protect operations when markets eventually turn.

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