Mark Shayler: Being allowed to collaborate with one of the World’s best mixers is a real privilege. It is also a big responsibility. Mark developed the co-creation workshop that built Coca-Cola Signature Mixers range. Sure the bartenders made drinks, but they also heard about coffee, had to find go on safari to find new flavours, and looked into the future of flavour. Mark explains how the session worked and why it worked.
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