Not every company begins with a business plan.
Some begin with a promise.
In this episode of ALLSMITH, Bryce sits down with Sean Lake, founder of BUBS Naturals, to explore the remarkable story behind one of the most respected wellness brands in the world. Inspired by his best friend, Glen “BUB” Doherty—a Navy SEAL, adventurer, and American hero—Sean shares how loss became purpose and how purpose became a movement rooted in service, health, generosity, and living life to the fullest.
Together, Bryce and Sean dive into friendship, grief, entrepreneurship, longevity, adventure, and the responsibility we all have to leave the world better than we found it.
This isn’t just a conversation about supplements.
It’s a conversation about the kind of life worth building.
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In This Episode
• The incredible legacy of Glen “BUB” Doherty
• How BUBS Naturals was born from friendship and purpose
• Turning grief into a mission that impacts thousands
• Why wellness should be simple, clean, and intentional
• The truth about longevity and living better, longer
• Adventure as a catalyst for perspective and growth
• Why service is one of the greatest measures of success
• Building a business around values instead of trends
• The importance of community, generosity, and legacy
• What it really means to leave something behind that matters
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Key Takeaways
Legacy isn’t built after you’re gone. It’s built by how you choose to live today.
Adventure has a way of revealing who you truly are.
Wellness isn’t about perfection. It’s about creating the freedom to fully participate in life.
Business becomes more meaningful when it’s rooted in service.
The strongest brands don’t simply sell products. They protect values.
Generosity isn’t a marketing strategy. It’s a way of life.
Health is one of the greatest investments you can make in your future.
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Favorite Quotes
“Success fades. Legacy endures.”
“Adventure isn’t escaping life. It’s learning how to live it.”
“The best businesses don’t just create customers. They create impact.”
“Purpose gives pain somewhere to go.”
“Live in a way that your values become someone else’s inheritance.”
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Timestamps
00:00 — Welcome to ALLSMITH
02:40 — Who was Glen “BUB” Doherty?
09:15 — Friendship, adventure, and unforgettable memories
17:30 — Building BUBS Naturals from tragedy to purpose
28:10 — Why wellness should stay simple
38:55 — Collagen, creatine, hydration, and longevity
48:20 — The 10% Rule and giving back
58:40 — Entrepreneurship, leadership, and staying authentic
1:09:35 — Designing a life worth remembering
1:19:10 — Final reflections and what legacy really means
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Support the Show
If this conversation moved you, challenged you, or inspired you, we’d love your support.
• Subscribe to ALLSMITH on YouTube, Apple Podcasts, and Spotify.
• Leave a five-star review to help more people discover these conversations.
• Share this episode with someone who values health, purpose, and meaningful living.
Follow along for more stories, coaching, adventures, and conversations:
Bryce → @therealbrycesmith
ALLSMITH → @allsmithco
BUBS Naturals → @bubsnaturals
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Why We Partner with BUBS Naturals
At ALLSMITH, we only align with brands we genuinely trust and use ourselves.
BUBS Naturals creates clean, NSF Certified for Sport® supplements designed to help you move well, recover well, and live well. Their Collagen Peptides support healthy joints, connective tissue, skin, and recovery. Their Creatine Monohydrate supports strength, cognitive performance, and long-term muscle health. Their Hydrate or Die electrolyte formula helps replenish essential minerals for hydration and daily performance without unnecessary fillers or artificial ingredients.
Even more importantly, BUBS donates 10% of all profits to veteran-focused charities through their 10% Rule, proving that business can be a force for good.
Visit http://bubsnaturals.com and use code ALLSMITH to support your health while supporting a company that’s committed to making a meaningful impact.
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Thank you for being part of the ALLSMITH community.
Our hope is simple: that these conversations help you look a little deeper, live a little fuller, and become a little more intentional with the one life you’ve been given.
Because fitness was never the destination.
It’s simply the vessel.
We’ll see you in the next episode.
Thank you for Listening! Learn more below.
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