Welcome to Part 2 of this short series of podcasts brought to you by TicketSwap, the safest and fairest way to buy and sell tickets online.
In this episode, we speak with Jannik Badnowitz, a co-creater of Shifted Festival, the independent techno festival that has grown from a group of friends organising Berlin club nights and free raves into one of Germany's emerging community-focused electronic music events.
While the conversation explores the story behind Shifted Festival and its rapid growth, it also offers a fascinating organiser's perspective on ticketing, pricing and the role that resale plays in today's live events ecosystem.
We discuss how Shifted approaches ticket pricing, why early-bird tickets are so important for independent festivals, and the challenge of balancing rising costs with a commitment to keeping events accessible. Jannik explains how the festival's community-first philosophy influences everything from pricing structures and travel incentives to reduced-price tickets for those who might otherwise struggle to attend.
Trust is one of the most valuable currencies in live events so the conversation examines the growing importance of safe and transparent ticket resale as part of the responsibility an organiser has towards its customers. As a TicketSwap partner, Shifted adopted an official resale solution from the beginning to protect fans from scams, prevent excessive mark-ups and ensure tickets remain available to genuine attendees. We look at how organisers benefit from having visibility into resale activity, what resale data can reveal about audience behaviour, and why fair resale options are becoming an increasingly important part of the ticket-buying journey.
Along the way, we discuss ticket affordability, platform fees, the risks of excessive market concentration within ticketing, and whether primary ticketing companies operating their own resale platforms ultimately benefits fans. Jannik shares his thoughts on the importance of transparency, competition and maintaining fan choice within the wider ticketing ecosystem.
For anyone interested in the realities of running an independent festival, building a community around live events, or understanding how organisers think about ticketing and resale, this episode provides valuable insight from the front line of today's live music industry.
Shifted Festival takes place 06-09 August, 2026
Shifted Festival Homepage: https://www.shifted-festival.com
On Instagram: https://www.instagram.com/shifted_festival
On Soundcloud: https://soundcloud.com/shifted-festival
Get the "Inside The Future Of Live Events - Backstage With Gen Z" report: https://www.ticketswap.com/magazine/article/ade-report
TicketSwap Germany Partner Page: https://partners.ticketswap.com/de
TicketSwap Global Homepage: https://www.ticketswap.com
About TicketSwap: https://www.ticketswap.com/content/about-us
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