Denise Baden | Is Sustainable Ethical Business Just Bullshit? | Sentientism 251

Denise Baden, Professor of Sustainable Business, climate activist, and novelist, joins Jamie for a Sentientist conversation about what's real, who matters and how to make a better world.We cover:🌍 Growing up with an "evangelical atheist" father, and why she never believed in God or Father Christmas⚖️ Where morality comes from without a religious foundation; Aristotle, virtue ethics, and the "who matters" question🐀 Her own journey from indifference to empathy for animals, rats, and the microbial world in her soil🥩 Why shaming people about meat and flying backfires and what actually shifts behavior🏢 Why corporate social responsibility "won the battle but lost the war" and her plan for a 20-piece jigsaw puzzle to fix the systems locking in unsustainable business🗳️ Citizens' assemblies, stakeholder boards, and what she learned studying Cuba's participatory model📖 The "sleeper effect": how her novel Habitat Man changed readers' attitudes and their behavior... more than any academic paper she's writtenDenise is the author of Habitat Man, The Philosopher and the Assassin, and runs the Green Stories project (greenstories.org.uk), engaging writers to embed environmental and ethical themes in mainstream fiction.00:00 Clips02:23 Denise’s Intro03:02 What’s Real?11:32 What Matters?22:25 Who Matters55:42 Making a Better World1:24:39 Follow Denise:https://www.dabaden.com/http://www.linkedin.com/in/denise-baden-3742793https://www.greenstories.org.uk/https://bsky.app/profile/dabaden.bsky.socialhttps://www.southampton.ac.uk/people/5wzjrb/professor-denise-baden

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