Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business

 When should you start building a B2B partnership ecosystem?

Immediately!

According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present.

In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup.


You’ll learn:

1. The right time to start building a partner ecosystem.
2. Shawn’s advice to anyone who wants to start a partnership program.
3. The 3 stages of CEO involvement in a growing startup.
4. The main characteristics of a successful CEO.
5. How to set up and utilize a customer advisory board to determine product-market-fit.


About Shawn:
Accomplished SVP/Chief Revenue Officer in the SaaS Cloud space with experience in all phases of a company's lifecycle – Startup to Publicly Traded companies. Product sets are ERP, CRM, PSA, Fintech, Marketing insights, and data platform technologies. I have a proven track record of developing and implementing successful sales initiatives leading sales organizations through their cloud journey, yielding over $1.800 Billion in ARR, acquiring 300 Fortune 500 companies, and managing over 1,000 account executives and managers over the last 15 years with multiple companies.

Find Shawn on LinkedIn: https://www.linkedin.com/in/sg8584/
Shawn's business book recommendation:
Who Moved My Cheese? An Amazing Way to Deal With Change In Your Work and In Your Life – Dr. Spencer Johnson https://amzn.to/3Mfcf8D
Shawn's favorite podcast:
The Brutal Truth about Sales & Selling - https://www.linkedin.com/company/thebrutaltruth/
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About Upflow:
Upflow is an SDN, multi-tenant AR platform that enables merchants to optimize cash collection, lowering DSO through analytics, collaborative workflows, and various payment methods. The outcomes for our merchants are predictable cash flow, modeling, and extended cash runway.

Website: https://upflow.io/
Industry: Financial Services, B2B and Fintech
Company size: 100
Headquarters: New York, United States
Founded: 2018

About Chassi:
CHASSI tech helps Netsuite customers control their cash flow by showing real-time how they perform Q2C and understanding the sticking points contributing to lagging DSO "Days Sales Outstanding."

Website: https://chassi.com/
Industry: Software development, ERP, SaaS, Operations, Technology
Company size: 10
Headquarters: Phoenix, Arizona
Founded: 2016
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About the host Sammy:
Sammy and SAWOO enable you to drive recruiting & employer branding via your hiring managers on LinkedIn.

We can help you:
- Speed up hiring
- Reduce hiring costs
- Create an authentic Employer Brand
- Create a Talent Pool that you can tap into any time

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/

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Past guests on the GROW B2B FASTER Show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.