The ATP is rumored to be shrinking men’s doubles draws and shifting prize money over to singles, part of what has been a slow retreat from doubles over the past few decades.
I don't agree with the decision and wanted to talk with someone who understands the ATP's side. Ben Rothenberg is a journalist who broke the news about the potential plans yesterday. He's also been on the show before (listen here).
Ben shares what he knows about what's happening, and the case the ATP has to make such a decision. I attempt to analyze the business logic, the marketing failures, and what it would take for doubles to grow without relying on singles stars.
We discuss:
The reported draw size reductions at Masters 1000 and other ATP events
Product 28 and why 2028 becomes a turning point
Prize money reallocation from doubles to lower-ranked singles players
Crowding, practice court access, and tournament footprint as drivers
Why late-round doubles is valued more than early rounds
Tennis TV production issues and how the viewing experience shapes demand
Singles specialization and why the ATP singles players rarely play doubles
The chicken and egg problem of marketing doubles
What makes a “star” in tennis
Social media and highlight restrictions that limit player promotion
Whether a smaller doubles circuit could create more prominence
I'm not exactly satisfied with the conclusion of this conversation, but I want to keep it going to help move tennis and doubles forward.
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