The Wine CEO Episode #204: Redefining Luxury: How a marketing expert reinvented Lambrusco

In this episode of The Wine CEO Podcast, I sit down with Myisha Moore, Co-Founder and CMO of Saint Enzo—the modern luxury Lambrusco brand that sold out its first release in minutes. With a background leading marketing strategy for global brands like Nike, Ferrari, and Vogue Singapore, Myisha shares how she identified a massive gap in the wine industry—and turned an overlooked category into a culturally relevant, luxury experience.

We dive into:

✨ How to build a luxury wine brand from scratch

✨ The psychology behind premium pricing and exclusivity

✨ Why Lambrusco is being reimagined for modern consumers 

✨ What the future of luxury wine looks like

Whether you're a wine lover, entrepreneur, or brand builder, this conversation will completely change how you think about wine, luxury, and consumer behavior. 

Watch our conversation on YouTube: https://youtu.be/iVa5flSnYSc

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Today's Guest: https://www.saintenzo.com/

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