In this episode, we meet Brett Thompson from Mzansi Meats whose cultivated mince is going to revolutionise BBQ's across South Africa as Africa's 1st cell-based meat startup. He and Emma Osborne dip into the ethics of meat, animal agriculture, and how companies like Mzansi will have a huge impact through wise consumer targeting.
Listen in to our chat to hear us ponder:
- what a world without animal cruelty would be like
- how he transitioned from selling plant-based food to cell-based founder
- why he chose to focus on meat for the BBQ
- what "Mzansi" means to them and why they chose it as their name
- how to market to curious omnivores
Don't forget to buy your tickets for the KET Virtual event on 20th November when you can meet speakers like Brett and many more! Use this link to grab yourself a pay-as-you-can ticket!
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