അവസാനമില്ലാതെ വാങ്ങിച്ചു കൂട്ടുന്നതിന് പിന്നിൽ ...

This video unpacks how modern brands and platforms deliberately shape what we buy—and who we think we are—by hijacking emotion, identity, and attention: from Edward Bernays’ “sell the feeling” playbook and identity branding (Apple, Nike) to dopamine-driven infinite scroll, scarcity/FOMO tactics, behavioral biases (Kahneman’s System 1), the mere-exposure effect, and surveillance-capitalism microtargeting; it then arms viewers with simple defenses—pause, wait rules, privacy tools, and redefining value—so you can reclaim control from designs engineered to spend your money and rewrite your story.