On todays episode we head to Mexico to learn more about the brand Hermanos Koumori.
Originally a streetwear brand they have dialled their focus to look purely at running and have enjoyed great success with collaborations with Adidas and New Era.
In this conversation I sit down with head of marketing Emiliano Hernandez and creative director Alex León to learn more about the brand, their creative process and what running culture is like in Mexico
Follow them here
https://www.instagram.com/hermanoskoumori/
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