When Bonnie Raitt’s road manager agreed to hire Silverfish Audio, Joel Silverman and Ross Ritto had not finished building the PA.
Joel takes us from his first “Silverfish Presents” concerts at Clarkson to a basement in Rochester, where he and Ross built the four-way system that went on the road with Raitt in 1975. He shares how they worked with Bill Thompson on custom Ashly consoles, designed gear a small crew could set up and repair, and grew Silverfish into the company that would become Sound Image.
Joel also talks about his later work at MXR, dbx, Lexicon, and Millennia. The same problems he faced on tour shaped how he approached product support, live presets, controls, and reliability.
It is a firsthand account of the people and decisions behind a major live sound company, told by someone who was there at the beginning. Visit the episode page for a deeper look at Joel’s story and the equipment behind it.
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