By bringing together data from multiple sources such as marketing, sales, services, and connected vehicles, automakers and their partners can create deeper connections and greater customer insights. Magnús Guðjónsson of Annata shows how building a foundation for personalized omnichannel consumer experiences can strengthen automotive brand loyalty. 

View the transcript.

Kerry Lebel | LinkedIn | Twitter [host]

Magnús Guðjónsson, Evangelist and Solutions Architect, Annata | LinkedIn [guest]

Annata

Microsoft Automotive

Podden och tillhörande omslagsbild på den här sidan tillhör Microsoft. Innehållet i podden är skapat av Microsoft och inte av, eller tillsammans med, Poddtoppen.