Why the Best SEO Tool in Freight Marketing Is Free

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? 

This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.

Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.

In this episode:

• Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix first
• How to sort your queries for the fastest click-through-rate wins
• The long-tail paragraph queries LLMs are actually answering
• Why the FAQ page is the easiest piece of SEO work you can ship this quarter
• What Google just said about llms.txt files (spoiler: you do not need one)
• How to turn recorded sales and onboarding calls into a content engine
• Why YouTube case studies beat gated PDF whitepapers for shippers
• The "how did you hear about us" form field every high-intent page should have

Watch this episode on YouTube

Links and resources:

• Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/
• Orderful: https://www.orderful.com
• Google Search Console: https://search.google.com/search-console
• Adam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ 
• SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/

More logistics marketing and sales content over on Everything is Logistics

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