The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three components of the trust equation were authority, relatedness, and time, but now more than ever, frequent touch points are actually more important than time. To build trust, you need to showcase your expertise without sounding like generic AI-generated content and connect authentically with your audience without falling into "vulnerability porn." And with your authority and relatedness content mastered, showing up more often builds trust and safety with your audience faster than patience alone.
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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