333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

Watch on YouTube: https://youtu.be/LyXPFD3e7JU

Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.

 Tune in to hear about:

• Creators, the most popular topic in Cannes 2026
• Why relevance and distinctiveness matter more than simple brand visibility
• How Dove, Rexona and Axe are activating around the FIFA World Cup
• What should actually be a priority for Marketing Leaders
• How he's working around their key brands to engage with consumers and get people's attention
• His view on Retail Media and how Brands and Retailers partner more closely
• The impact of AI on product discovery and purchase and creativity

More

Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian

Disclaimer
The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.