To kick off our season on transformation, I’m sharing the real story of why I started and closed my business, Feel Good Retail. RIP queen. 

We’re talking 2000s magazine-career fantasies, launching a business right before a pandemic, blurry boundaries, the client loss that changed everything, and the surprising relief of getting a job. Plus, what it’s been like to divorce my career from my identity, create without a niche, and figure out what's next on baby doe legs.

If you’re feeling messy, unsure, or in between, this one’s for you. 

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