James Patrick Rooney is the author of “For
the Love of Money: Four Dizzying Decades Riding the Merrill
Lynch Bull”, a sharp-eyed, often
irreverent memoir of a career spent inside the most
transformational era in American financial services history.
Drawing on 34 years at Merrill Lynch in the Palm Beach
market, where he retired in 2017 as First Vice President and
Senior Wealth Management Advisor, Rooney chronicles the
boom-and-bust cycles, the political ruling class and
corporate executive blunders, and the global fallout he
witnessed from the inside. Along the way, he found
personal and spiritual support helping him not only survive
but eventually thrive in a famously demanding industry.
A veteran wealth advisor turned author, Rooney brings four decades of insider perspective and pairs it
with the candor and humor of someone with nothing left to prove.
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