In this episode of Spill the Ink, Steven Gallo talks with Troy Meyer, Director of Marketing & Insights at Kantiv, about what pursuit intelligence tools actually are, how they differ from general AI platforms and what AEC marketers need to evaluate before choosing one. Before Troy joined Kantiv, he spent more than 20 years in AEC marketing, which gives him a practitioner's lens on how these tools work. He also shares what firms should evaluate before buying and why the biggest adoption challenges usually have nothing to do with the technology itself.
Here's a Glimpse of What You'll Learn
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What a pursuit intelligence tool is and how it differs from general AI platforms
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How institutional knowledge gets lost in the proposal closeout process
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What to ask vendors — and yourself — before committing to a tool
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Why adoption stalls and what it takes to make implementation stick
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How the right tools can shift AEC marketers from overhead to revenue driver
About Our Featured Guest
Troy Meyer is a marketing and communications leader with more than 20 years of experience in the AEC industry, specializing in marketing strategy, proposal development, content operations and AI enablement. He has held marketing and business development roles at firms including Harris & Associates and ICF, and served as owner of Infusion Design Group. He now serves as Director of Marketing & Insights at Kantiv, where he helps AEC marketing teams modernize their pursuit processes through scalable, insight-driven systems.
Resources Mentioned in This Episode
Sponsor For This Episode
This episode is brought to you by Reputation Ink.
Founded by Michelle Calcote King, Reputation Ink is a marketing and public relations agency that serves B2B professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.
Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services, creative services and more.
To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
