What if innovation isn't about having the best idea — but about letting go of the need to be right?
In this episode, Jared Simmons talks with entrepreneurial coach, author, and facilitator David Greer about the power of thinking differently and acting differently. They explore the critical role belief systems, fear of success, and perfectionism play in holding back innovation — and why real innovators treat life like an ongoing experiment.
If you're an entrepreneur, executive, or innovator stuck between ideas and action, this conversation offers simple, powerful ways to move forward.
About David Greer:
David Greer is an entrepreneurial coach, author of Wind In Your Sails, and a catalyst for business transformation. He specializes in working with entrepreneurs facing challenges — offering coaching rooted in action, growth, and personal transformation.
Episode Guide:
00:00 — Introduction: Meet David Greer
01:10 — Innovation is any new way of thinking or doing
03:19 — Innovating through business processes
07:42 — Show, don’t tell: Why demonstrations matter
10:55 — The hidden beliefs that block innovation
13:00 — Why failure is part of real innovation
15:15 — Getting unattached to the outcome
18:21 — Efficiency culture vs. creativity culture
21:32 — How environment fuels or stifles innovation
23:44 — Learning from different industries
24:41 — Finding simple solutions to complex problems
26:38 — Advice for innovators: Take one step this week
28:40 — How to connect with David Greer
More about David
David J. Greer is an entrepreneurial coach, author, andfacilitator. He is the catalyst who gets you to fully live your dreams now. Spend one hour reading his book Wind In Your Sails, attend a one hour talk with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days. David specializes in working with entrepreneurs challenged with alcoholism or addiction. He and his wife Karalee are committed to each other and their three children, spending time supporting them in the many and varied activities they are involved with. They live in Vancouver, Canada.
About the Host:
Jared Simmons is the founder of OUTLAST Consulting and the host of What is Innovation? After building a career at Procter & Gamble, McKinsey & Company, and The Coca-Cola Company, Jared now helps organizations and individuals unlock their potential through innovation and intentional action. He’s passionate about making innovation practical, personal, and accessible — whatever that means for you.
