#319 - The Best Approach for Counter-Anchoring

CSI Litigation Consultant Linda Khzam, M.A. joins Bill Kanasky, Jr., Ph.D. to talk about anchoring. Bill and Linda discuss how plaintiff attorneys approach developing their anchor and Linda shares results from several recent jury research projects where damages were discussed with mock jurors and what their reactions were to the anchors and counter-anchors. They explain the importance of testing and re-testing cases with mock jurors in focus groups in order to understand what jurors think about the figures being presented from both sides and the emotion and perspectives behind where jurors land on both the anchor and counter-anchor. Testing damages with focus groups helps legal teams be better prepared for both mediation and trial. Watch the video of this episode here: https://youtu.be/eWz8WMAiCVw