137. Celebrity Whiskey - Three Chord "Riot" Double Bonded Rye Whiskey

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Three Chord “Riot” Review + Whiskey News + Celebrity Whiskey Deep Dive

In today’s episode, we’re kicking off Thanksgiving week with a full breakdown of Three Chord’s new “Riot” Double Bonded Rye — a blend of two bottled-in-bond ryes from Bardstown and MGP. This bottle ties in perfectly with our main topic: the evolution of celebrity whiskey and why the category is more legitimate than ever.

I also cover a few quick whiskey stories from this week, including Elijah Craig releasing a bourbon-inspired cologne, Cedar Ridge dropping a new Double Barrel Rye, and Molson Coors taking a major write-down on Blue Run Spirits — and what that actually means for luxury whiskey brands.

Then we dive into a full conversation about what it really takes to build a celebrity-backed whiskey brand today, how the category has changed, and why authenticity and real craft matter more now than ever.

Also in this episode:
• Three Chord “Riot” review
• Elijah Craig’s new “Char No. 3” fragrance
• Cedar Ridge’s latest Double Barrel Rye release
• Why Molson Coors lost $75M on Blue Run Spirits
• The truth about celebrity whiskey in 2025

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