Welcome to Episode 002: Why limits are creativity’s best friend
In this episode, we explore why it’s always best to put limits or constraints on creativity and problem-solving. We explain why your brain loves these limits and how it becomes wildly inventive as it thinks around a problem creatively and laterally. They also offer a structure that makes sure that you’re solving the problem you most want to solve. But perhaps the most important thing is that frame helps remove some of the subjectivity when it comes to assessing the quality of ideas - especially important when working in teams.
From your friends at Berghs School of Communication comes a podcast about creativity in a nutshell. We know that everyone is creative and part of our mission is to help people get in touch with their creative side, and to help them develop - both personally and professionally. We believe that creativity is key to both imagining, and creating a better world, and a brighter future.
Experience Berghs
If you’re curious to develop your creativity, be sure to check out Berghs School of Communication. We run a whole lot of courses (both online and in-person) to develop your strategy, writing, user experience skills. Or you can brush up on your creative software skill or create a portfolio that you’re proud of. But the jewel in our crown is our Berghs Bachelor program.
About your hosts:
Christopher Waldekrantz has over 15 years experience in advertising and marketing, and has worked in Sweden as well as in Australia. As a creative, he’s specialized in concept development and digital solutions. During his time at agencies such as Droga5 and R/GA, he’s worked with a broad array of clients such as Nike, Virgin Atlantic, Unilever, P&G, WWF, Ray-Ban, Cadbury, News Ltd, Toyota, Renault and Adlibris. Most recently, he’s co-founded Odd Society in Copenhagen, a design studio built on radical collaboration.
Adam Horne is creative director at Berghs Studio. He's an Australian in Sweden (via a stint at McCann Paris) who is driven by curiosity. And fear, and money, and a love of expensive cheeses, but mainly he's driven by curiosity... He does it because he's fascinated by how people tick. He wants to know how everything works. Why something’s funnier in Finland than France. Why some people love sudoku while others share cat videos.
About Berghs:
We’re often described as a world-leading communication school. At Cannes, we’ve won the AKQA Future Lions School of the Year Award on seven different occasions, competing against more than 60 schools from 40 countries. Since it started in 2005, we’ve received the main award in 2018, 2017, 2016, 2015, 2014, 2010, and 2009. Our students are sought after for their ability to quickly translate their knowledge into action, and 97% have a job in their field of study within six months of graduation. Learn more here.
Feedback?
We'd love to hear from you tweet @adamhorne or email [email protected]
