Working on your narrative isn't just about making a better pitch — it's about exposing the gaps in your company. In this episode of The Backchannel, Jason breaks down why the holes in your story are actually a roadmap for what you need to go build. If your narrative is begging for traction, go get traction. If it's begging for a co-founder, go find one. The best version of your pitch is the best version of your company — and this episode shows you how to use one to build the other.
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