EP 154. Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other customer segments. 
 

SHOWNOTES:   https://www.podpage.com/marketing-with-empathy/blog/why-feelings-drive-sales-value-based-marketing-that-connects-and-converts-with-emily-lyman-episode-154/  

 

LEARN MORE ABOUT SARAH’S STORYBRAND WORKSHOPS: https://www.kindredspeak.com/storybrand  
 

SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠  
 

WATCH ON YOUTUBE: https://www.youtube.com/@iamsarahpanus 

 
FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠ 


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