In Episode 182 of the AIAW Podcast, we’re joined by Berner Setterwall and Tom Ström, Co-Founders of Cogny, to explore how agentic AI is redefining marketing orchestration. Moving beyond traditional automation, they share how AI agents can execute, coordinate, and manage complex marketing workflows—from campaign execution to technical operations. We dive into the shift from SEO to Generative Engine Optimization (GEO), the role of Model Context Protocol (MCP) in enabling real action, and what it means to build autonomous, AI-driven marketing teams. From the convergence of marketing and engineering to the evolving role of human creativity in an agent-powered world, this episode offers a practical and forward-looking perspective on the future of growth.
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