The PMM role is under real pressure right now.
VPs of Marketing and CMOs are being asked to do more with less: fewer headcount approvals, leaner teams, tighter budgets. And PMM is often the first place that gets squeezed.
Instead of hiring a full-time PMM, companies ask the existing team to absorb the work. Or they bring in a fractional. Or they just... don't do it, and wonder later why GTM feels off.
At the same time, the scope of what PMMs are expected to own has exploded.
Positioning, messaging, sales enablement, competitive intelligence, content strategy, analyst relations, product launches...and more.
And now there's AI on top of it, which hasn't lowered the pressure to produce more, faster.
So here's my take: we're at a real inflection point for this role. And in this episode, I explain where I believe we're headed.
Here's the LinkedIn post where I talked about it first.
Jump in:
02:26 - Marketing teams are under pressure to do more with less
03:38 - The PMM scope has expanded beyond what it was 5 years ago
04:09 - Introducing the "superPMM"
04:39 - Using ahaPMM to speed up customer research synthesis
05:22 - Building messaging infrastructure with MojoPMM
06:07 - Faster creative and landing page production using Claude, Figma, and Vector
06:31 - Why AI still needs human judgment07:32 - Execution is democratized, but judgment is not
08:17 - Why this topic is getting so much engagement
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Anna on LinkedIn: linkedin.com/in/annafurmanov
Website (getting a facelift, stay tuned): furmanovmarketing.com
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