Let’s start today’s episode with a question - what makes a company successful? Thinking about history’s most iconic businesses…from chain restaurants to multinational corporations, what makes them so universally successful? Some might say risk, some might say right timing, some might say business model - but I might argue it is resiliency - the ability to shift gears and change lanes when there are economic, social, or political changes. The ability to recognize when tides are turning and there is a need for a change can make or break a company. Today’s episode of the Missing Chapter describes such a company. So stick with us till the end, as we try to keep you guessing as to which historic company changed because of a turn of events in history. Welcome to the Missing Chapter.
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