31. IDH's Cyril Ugwu, Transforming Food Systems and The Success of the IDH Cassava Programme

Cyril Ugwu, Country Director for IDH Nigeria office and also leader of the IDH casava programme, talks to Elske Stevenson, Senior Communications Manager at IDH, about how IDH put 'people, planets and progress' at the heart of trade by levering the power of markets to create better jobs and opportunities for all with a focus on SMEs and farmers at the core of their support offerings. He tells us about the Cassava Progamme and the work they are doing to streamline and increase farming production and support and work towards the idea of zero hunger in Africa and indeed the world in an increasingly challenging climate making cassava production sustainable, competitive and profitable.